FEBRUARY Top 10 gen Z brands in the UK
Explore the most influential Gen Z brands in the UK that are shaping trends and setting the pace in fashion, technology, and lifestyle. The information is based on the scans statistics in Ama Care app
BYOMA is pioneering in its approach to skincare, emphasizing the importance of a strong skin barrier with its ingredient-rich, yet simple formulations. Their products are designed to reinforce the skin's natural defenses, using a blend of hydrating and restorative components. The brand stands out for its commitment to clean, cruelty-free skincare that delivers visible results.

Top brand products:
1. Balancing Face Mist
2. Moisturising Gel Cream
3. Creamy Jelly Cleanser
THE ORDINARY has revolutionized the beauty industry with its transparent approach to ingredients and pricing, making high-quality skincare accessible to all. Their range focuses on single-ingredient products, allowing consumers to tailor their skincare regimen with precision. This brand is celebrated for demystifying skincare, offering a no-frills approach to effective treatment.

Top brand products:
1. Hyaluronic Acid 2% + B5
2. Niacinamide 10% + Zinc 1%
3. Natural Moisturising Factors + HA
3. Simple
Simple has built its reputation on providing skincare solutions that are as gentle as they are effective, catering to even the most sensitive skin types. With a commitment to using no artificial perfumes or colors, Simple products are designed to care for and improve the health of your skin. Their environmentally conscious packaging and dedication to clean, minimal ingredients make them a favorite for those seeking straightforward skincare.

Top brand products:
1. Kind to Skin Hydrating Light Moisturiser
2. Kind to Skin Soothing Facial Toner
3. Kind to Skin Replenishing Rich Moisturiser
4. Glow Recipe
Glow Recipe fuses fun, fruit-powered skincare with serious results, using natural ingredients to create products that are both enjoyable and effective. Their innovative use of fruit extracts not only appeals to the senses but also delivers potent skincare benefits, from hydration to brightening. Glow Recipe's commitment to clean formulations and eye-catching packaging has earned it a cult following.

Top brand products:
1. Watermelon Glow PHA + BHA Pore-Tight Toner
2. Watermelon Glow Niacinamide Dew Drops
3. Watermelon Glow Pink Juice Moisturizer
NIVEA's long-standing heritage in skincare is built on their deeply moisturizing and protective products, suitable for the whole family. From their iconic blue tin cream to an extensive range of body, face, and sun care products, NIVEA emphasizes simplicity and efficacy. Their universal approach to skincare has made them a household name, known for delivering reliable, comforting care.

Top brand products:
1. Soft Refreshingly Soft Moisturising Cream
2. Refreshing Day Cream
3. Purifying cleansing micellar water
6. CeraVe
CeraVe has set a new standard in skincare by focusing on the restoration and maintenance of the skin's natural barrier through essential ceramides and other skin-friendly ingredients. Their scientifically formulated products are developed with dermatologists, ensuring they meet the needs of various skin types, including those with sensitive and compromised skin. CeraVe's commitment to therapeutic skincare has made it a go-to for professionals and consumers alike.

Top brand products:
1. Moisturising Lotion
2. Moisturising Cream
3. Hydrating Cleanser
7. Garnier
Garnier blends natural ingredients with sustainable initiatives to offer a diverse range of skincare and haircare products that cater to various needs and concerns. Their innovative use of fruit and plant extracts, alongside a commitment to eco-friendly packaging, reflects their dedication to both beauty and the environment. Garnier continues to evolve, constantly introducing new formulas that align with modern beauty standards and values.

Top brand products:
1. Micellar Cleansing Water for Sensitive Skin
2. Skin Active Rose Soothing Toner
3. SkinActive Rose Soothing Cleansing Milk
8. Bubble
Bubble is redefining skincare for the younger generation, offering solutions that are as effective as they are enjoyable to use. Their focus on addressing the unique challenges of adolescent skin, from acne to sensitivity, has made them a favorite among teens. Bubble's commitment to clean ingredients and engaging, inclusive branding resonates well with its youthful audience.

Top brand products:
1. Slam Dunk Hydrating Moisturizer
2. Cloud Surf Water Cream Moisturizer
3. Bounce Back Balancing Mist

9. Drunk Elephant
Drunk Elephant stands out for its commitment to clean, compatible skincare, formulating products without the 'Suspicious 6' ingredients they believe are at the root of many skin issues. Their unique philosophy, coupled with a focus on pH levels and skin health, has garnered a devoted following. Drunk Elephant's innovative approach to skincare combines the best of nature and science, ensuring each product delivers on its promise.

Top brand products:
1. Lala Retro Whipped cream
2. Protini Polypeptide Cream
3. D-Bronzi Anti-Pollution Sunshine Drops
10. Boots
Boots is a stalwart in the health and beauty retail sector, offering an extensive range of skincare, cosmetics, and wellness products alongside its pharmaceutical services. Known for its own-brand products that blend quality with affordability, Boots caters to a wide demographic with solutions for every skincare concern. Their commitment to innovation and customer care has solidified their reputation as a trusted household name in beauty and health.

Top brand products:
1. Glow Essence Serum
2. Everyday Rose Toner
3. Everyday Cucumber Eye Gel